Doug Scancarella has been writing professionally for more than 20 years, with experience across many different business sectors and leisure activities. He has written extensively about Travel, Hospitality, Automotive, Real Estate, Apparel, Toys, Medicine, Television, Home Improvement, Restaurants, Gifts, and Sports.

Most professional experience came from the New York Times, where he served as a sports and general assignment reporter. He most recently served as the Senior Manager, Franchise Communications for Wyndham Hotels. His primary function is publishing quarterly brand internal newsletters the company’s franchised hotels, including Ramada, Howard Johnson, Baymont, Knights Inn, Microtel and Travelodge.

He previously served as the Internal Communications Manager at Toys “R” Us and Babies “R” Us. He was Editor of the company's associate newsletter, “R” Family.

Doug is also a sports author. His novel, Gridirion Grit, was published in 2006. He also manages WayneSports.com, a website that covers high school sports in and around his hometown of Wayne, NJ.

Doug earned an undergraduate degree in Communications for Villanova University and an MBA from Fordham University.

As a copywriter, Doug can help you stay in touch with your current customers, potential customers, and employees with professional and thoughtful newsletters or brochures.

Doug's contact info: dscancarella@optonline.net, 201-463-7021

Hotels, Travel, Hospitality


A significant portion of Doug's writing experience focuses on the hotel, travel and hospitality industries. Click on the logos below for a sampling.

    




   
   
        

        



Toys R Us/Babies R Us - R Family Newsletter


Doug's newsletters and brochures promote new products, services, and special offers. These publications can help promote your company as an authority in its field. Doug will make sure that your copy is well-written, organized and easy-to-understand. It will be concise, but chock-full of persuasive information, targeted specifically to your audience. These newsletters can also be posted on your Internet or Intranet and can be distributed via e-mail newsletter. Click below to see Doug's newsletter samples:

Volume 1
Volume 2
Volume 3

Ramada







Doug's newsletters and brochures promote new products, services, and special offers. These publications can help promote your company as an authority in its field. Doug will make sure that your copy is well-written, organized and easy-to-understand. It will be concise, but chock-full of persuasive information, targeted specifically to your audience. These newsletters can also be posted on your Internet or Intranet and can be distributed via e-mail newsletter. Click below to see Doug's newsletter samples:

I Am Anticipating - Service Culture Newsletter

Howard Johnson




Doug's newsletters and brochures promote new products, services, and special offers. These publications can help promote your company as an authority in its field. Doug will make sure that your copy is well-written, organized and easy-to-understand. It will be concise, but chock-full of persuasive information, targeted specifically to your audience. These newsletters can also be posted on your Internet or Intranet and can be distributed via e-mail newsletter. Click below to see Doug's newsletter samples:
Happenings Newsletter - Meet The New Brand Leader
Happenings Newsletter - Meet The New Director of Marketing
Happenings Newsletter - Conference Award Winners Announced
Happenings Newsletter - Welcome New Properites
Happenings Newsletter - Volume 1

Travelodge




Doug's newsletters and brochures promote new products, services, and special offers. These publications can help promote your company as an authority in its field. Doug will make sure that your copy is well-written, organized and easy-to-understand. It will be concise, but chock-full of persuasive information, targeted specifically to your audience. These newsletters can also be posted on your Internet or Intranet and can be distributed via e-mail newsletter. Click below to see Doug's newsletter samples:
Paw Print Newsletter - New Sleepy Bear Unveiled
Paw Print Newsletter - Introducing The New Marketing Leader
Paw Print Newsletter - Welcome New Properties
Paw Print Newsletter - Volume I

Microtel





Doug's newsletters and brochures promote new products, services, and special offers. These publications can help promote your company as an authority in its field. Doug will make sure that your copy is well-written, organized and easy-to-understand. It will be concise, but chock-full of persuasive information, targeted specifically to your audience. These newsletters can also be posted on your Internet or Intranet and can be distributed via e-mail newsletter. Click below to see Doug's newsletter samples:
New Group President
New Brand Leader
New Team In Place
Helping The Community Weather The Storm
Wowing Travelers With Speical Needs
Property Honored For Eco-Friendly Activities
Delighting Women In Need
Welcome New Property - New Braunfels, TX
Welome New Property - Spring Hill
Welcome New Property - Mongomery

Baymont


Doug's newsletters and brochures promote new products, services, and special offers. These publications can help promote your company as an authority in its field. Doug will make sure that your copy is well-written, organized and easy-to-understand. It will be concise, but chock-full of persuasive information, targeted specifically to your audience. These newsletters can also be posted on your Internet or Intranet and can be distributed via e-mail newsletter. Click below to see Doug's newsletter samples:
Welcome New Properties
Conference Award Winners
Biking To Baymont
Property Hits The Airwaves
Heroes In Hometown Hospitality
200th Baymont Opens
Stepping Up Westward Expansion
A Stunning Stay In The Texas Plains
A Place In The Heart Of It All
Discover the Charm Of The Historic South
Another Rose Flourishes In Tyler

Knights News



Doug's newsletters and brochures promote new products, services, and special offers. These publications can help promote your company as an authority in its field. Doug will make sure that your copy is well-written, organized and easy-to-understand. It will be concise, but chock-full of persuasive information, targeted specifically to your audience. These newsletters can also be posted on your Internet or Intranet and can be distributed via e-mail newsletter. Click below to see Doug's newsletter samples:

New Heights For Knights
A New Construction Addition
Knights News - Edition III
Knights News - Edition II
Knights News - Edition I
Welcome To The Family

Wyndham Hotel Group




Doug's newsletters and brochures promote new products, services, and special offers. These publications can help promote your company as an authority in its field. Doug will make sure that your copy is well-written, organized and easy-to-understand. It will be concise, but chock-full of persuasive information, targeted specifically to your audience. These newsletters can also be posted on your Internet or Intranet and can be distributed via e-mail newsletter. Click below to see Doug's newsletter samples:
Extending Hospitality
Brand Services Newsletter
Supplier Diversity Newsletter
Strategic Sourcing - ENews - Volume 2
Strategic Sourcing - ENews - Volume 3
Strategic Sourcing - ENews - Volume 4
Global Sales Newsletter
School of Hospitality Brochure
Property Management Systems Webinar
Webinars on Wednesday
Supplier Facts - LG
Supplier Facts - Pure HG
Supplier Facts - Aqualogic

Bergen Record






Doug has also had a series of automotive stories run in the Bergen Record. He has also written on medicine, real estate, careers, restaurants sports, and plumbing.

Wayne Today



Doug also writes local sports stories for the Wayne Today, which is part of the North Jersey Newspaper Company. Click below to read a sampling of his stories.

Wayne Valley to rely on strong pitching rotation
Valley Football Team Cranks It Up In  Opener, September 2013

Wayne Valley to rely on strong pitching rotation

Auto Stories








Click on the links below to read Doug's automotive articles.

Each month, Doug published a "Automotive Update" for a sales development consultant firm. These publications were designed to effectively keep readers up to date on the latest breaking news and developments within the business. Click below to view excerpts of the newsletters.

Medical Writing




Doug has also had a series of medical stories run in the Bergen Record. Click on the links below to read each article.

Television




Each month, Doug published a "Basics About Television and the Competition" for a broadcast sales development consultant firm. These publications tell you everything you need to know about television and its value as an advertising medium. Television sales reps and research directors benefit from these industry-related newsletters which are designed to effectively keep them up to date on the latest breaking news and developments within the business. The library also features information about competing media. Click below to view excerpts of the newsletters.